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Development of User's Evaluation Criteria for VJ Broadcasting Program

VJ 방송프로그램의 수용자 평가척도 개발

  • Received : 2010.01.18
  • Accepted : 2010.03.04
  • Published : 2010.05.28

Abstract

As the broadcasting programs produced by VJ are increasing, every broadcasting company has doubts as to how their program evaluations derive the objective evaluation results and proposes their own tailored program evaluation methods considering the change of the production system. The proposed quality evaluation items represent a new model in terms of the perfectness of VJ broadcasting program production and are used as a way to revise the current evaluation methods of the broadcasting companies. To derive the items which help to find the problems of VJ broadcasting programs, 30 specialists, such as PDs, VJs, and professors, are chosen as a specialist group, and the first experiment is performed to select the evaluation items of VJ broadcasting programs. Based on the result of the degree of importance of the evaluation items, 9 VJ program evaluation items are made. Also, the second experiment is performed in order to verify the proposed evaluation criteria. As a result of the experiment, the reliability of the proposed evaluation method is .939, which is proved to be significant. The selection of the quality evaluation items considering only the VJ broadcasting programs turns out to be significant as a new quality evaluation criterion.

Keywords

Video-Journalist;VJ;Broadcasting Programs;Broadcasting Quality;Quality Evaluation

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