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Business Model of U-Intelligent Traffic Information and Control Services in U-City Environment

U-시티환경에서 U-교통정보제어서비스를 위한 비즈니스모델

  • Received : 2010.02.09
  • Accepted : 2010.04.30
  • Published : 2010.05.28

Abstract

Recently, interesting of U-city with ubiquitous computing technologies has increased and u-city services can improve people's quality of life. Among the u-city services, traffice service is actively developed in our lives. In this paper, we propose the business model and business model process in u-intelligence traffic service. To propose the research purpose, we examined the prior business model and investigated u-intelligence traffic information and control services. And also, we draw scenario and used it to identify business model. To efficiently understand proposed business model, we built business model process of u-intelligence traffic information and control services. The results of study, we draw 4 representative U-intelligence traffic information and control service. Based on representative services, we proposed business model and business model process with stakeholder, benefiter and value model. This study concludes with implications of the study results as well as limitations and future research directions.

Keywords

U-City;U-Transportation Information & Control Service;Business Model;Scenario;Business Model Process

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