Characteristics of Korean TV Program Market

국내 방송 콘텐츠 유통 시장의 구조적 특성

  • 이문행 (수원대학교 언론정보학과)
  • Received : 2010.06.07
  • Accepted : 2010.09.16
  • Published : 2010.09.28


Korean TV program market has started since 1995 along with Cable TV and local TV stations and increased significantly due to Korean wave. Now the new platform such as IPTV makes a new opportunity of growth to the TV program market. This study will analyse the actual status and mechanism of Korean TV program market. To begin, Korean TV market is still dominated by terrestrial TV in domestic distribution market and in exportation even though the windows are diversified. This has influenced not only for the production market but also the distribution market as the following: continuous conflicts between terrestrial TV and independent production companies even though the significant increase of independent production in quantity ; terrestrial TV's dominance in distribution market with enormous libraries as for the major content provider. In addition, there are limited independent distributors due to the exclusive trade of TV programs by terrestrial TV. As for the exportation, foreign market for Korean TV programs are mainly Asian countries like Japan, China, etc. Furthermore, since the genre of distribution has been concentrated in dramas, it is time to make efforts to find a solution. Thus, this research can give a guideline as for the first step.


TV Program Market;Distribution Market;Independent Production Companies;New Platform


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