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Customer Satisfaction and the Fit between Supply Chain Context and Postponement-Speculation Strategies -The Case of Electronic Products-

공급체인의 투기 및 순연 전략 적합성이 고객 만족도에 미치는 영향 -전자제품을 중심으로-

  • 김경규 (연세대학교 정보대학원) ;
  • 김성기 (삼성전자 CS환경센터 해외운영그룹) ;
  • 류성열 (서강대 경영전문대학원)
  • Received : 2010.07.06
  • Accepted : 2010.09.08
  • Published : 2010.09.28

Abstract

Supply chain (SC) strategies will influence corporate performance and customer satisfaction. However, few empirical research has investigated the impact of the gap between prescriptive and current strategy on customer satisfaction. Based on the profile analysis with data from 31 products, the results of this study show the significant relationship between customer satisfaction and the fit between SC context and speculation-postponement strategies. The results imply that different SC strategies should be applied in accordance with product attributes and supply environments.

Keywords

Supply Chain Management;Supply Chain Strategy;Postponement;Speculation

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