A Study of Transmedia Contents : Storytelling and Conceptualization

트랜스미디어 콘텐츠 연구 : 스토리텔링과 개념화

  • 신동희 (성균관대학교 인터렉션 사이언스 학과) ;
  • 김희경 (성균관대학교 인터렉션 사이언스 연구소)
  • Received : 2010.07.21
  • Accepted : 2010.10.15
  • Published : 2010.10.28


Cultural contents refers to cultural and artistic contents that are saved, sold, and enjoyed in various digital media. In responding to rising content contents, OSMU has been utilized to make one content into various types of products. Recently, transmedia contents are replacing the role of OSMU. Transmedia contents builds up the united content with blending of various contents through plural media and they have emerged in the part of creating digital contents under the convergence paradigm. Transmedia contents becomes invasive and permeates fully the audience's lifestyle by developing content available across multiple forms of media. This study discusses the differences between OSMU and transmedia contents. It attempts to clearly define transmedia contents and to conceptualize the components of transmedia contents. In doing so, this study seeks a new method of storytelling utilizing transmedia contents. The discussions in this study should be useful for transmedia content developers to improve their work. Implications and directions for future study are discussed.


Transmedia;Transmedia Contents;Storytelling;Experience


Supported by : 한국연구재단(NRF)


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