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Effect of the Recognition on Hotel Customer's Economic Environment on Attributes of Hotel Selection and Customer Loyalty

호텔고객의 경제환경 인식이 호텔선택속성과 고객충성도에 미치는 영향

  • 이채은 (세종대학교 호텔관광경영학과)
  • Received : 2010.07.07
  • Accepted : 2010.10.21
  • Published : 2010.10.28

Abstract

The purpose of this research is to examine the effect of the recognition on hotel customer's economic environment on attributes of hotel selection and customer loyalty. This research could suggest that the results of this research will help to establish positive strategies in all the processes of decision-making by customers who directly influence the behaviors of hotel customers as data of management of hotel companies. Firstly, detailed verification findings of regression analysis the recognition on economic environment and attributes of hotel selection were suggested as following; Recognition on economic environment influenced on guest room service, front service, food and beverage service, general environment, subsidiary facilities. Secondly, in case of the recognition on economic environment and customer loyalty, outer economy environment and information environment effected on customer loyalty.

Keywords

Economic Environment;Attributes of Hotel Selection;Customer Loyalty

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