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Effects of the Attendees' Motivation of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention

전시컨벤션 방문객의 참가동기가 만족도, 재방문의도 및 추천의도에 미치는 영향

  • Received : 2011.08.16
  • Accepted : 2011.10.14
  • Published : 2011.12.28

Abstract

This study aims to examine how attendees' motivation of convention & exhibition visitors on their satisfaction, revisit and recommendation intention. It is also another goal of this study to provide strategic materials through making out preventive measures against the convention & exhibition. To accomplish the goals, a field survey was conducted on the visitors of the COEX in Seoul area. The results of this study, based on a positive analysis, could be summarized as follows. First, the knowledge seek, friendly relations, deviation ure and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their satisfaction. Second, the knowledge seek, friendly relations and area characteristic turned out to have affirmative effects on convention & exhibition visitors on their revisit intention. Third, the knowledge seek, friendly relations and deviation ure turned out to have affirmative effects on convention & exhibition visitors on their recommendation intention. Fourth, the satisfaction turned out to have affirmative effects on their revisit and recommendation intention.

Keywords

Attending Motivation;Satisfaction;Revisit Intention;Recommendation Intention

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