The Strategies for the Sustainable Management of Insurance Companies

보험회사의 지속가능경영 전략에 관한 연구

  • Jung, Se-Chang (Finance and Insurance Division, College of Business Management, Hongik University) ;
  • Seon, Hwan-Kyu (Finance and Insurance Division, College of Business Management, Hongik University)
  • 정세창 (홍익대학교 금융보험학과) ;
  • 선환규 (홍익대학교 금융보험학과)
  • Received : 20101000
  • Accepted : 20101200
  • Published : 2011.01.30


This paper measures and analyzes the performance of insurance companies in Korea in respect to sustainable development and suggest strategic implications based on the analysis. The correlation, regression, ANOVA, and t-test are employed. The results of this study are summarized as follows. First, it shows tat social index is important in the life insurance industry; however, the environmental index, is important in the non-life insurance industry. Second, the result gained by regressing the size and financial soundness on the performance of sustainable development demonstrates that the size variable is statistically significant. It suggests that size is a necessary condition for sustainable development. Finally, ANOVA shows that the small and medium sized companies have a significantly poor performance compared to the large companies concerning the social index and reputation index in the life insurance industry. The small and medium sized companies in the non-life insurance industry exhibit a significantly poor performance compared to the large companies in respect to all the indexes, except for the social index. Therefore, the small and medium sized companies make every endeavor in the poor indexes to improve performance.


Supported by : 홍익대학교


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