The Research of Storytelling for Converting Webtoon Into Movie

웹툰의 영화화를 위한 스토리텔링 연구 : 웹툰 <이끼>의 스토리텔링을 중심으로

  • 한창완 (세종대학교 만화애니메이션학과) ;
  • 홍난지 (세종대학교 만화애니메이션학과)
  • Received : 2010.11.12
  • Accepted : 2011.02.22
  • Published : 2011.02.28


This manuscript aims to study on the strategy in conversion of media to movie as the second exit for consumption on the webtoon and it can strengthen the position of webtoon as the orignal work. This was just since webtoon had been adapted in other media. The characteristics of media in webtoon can be merit but is variable because the characteristics of media between movie and webtoon are entirely different. , webtoon had storytelling with impressive characters as the component which was proper to media of movie in comparison of the precedent works whose media had been converted from the original webtoon. In case of movies whose media had been converted from the original webtoon, it is inevitably to be dramatized by a director because it is converted to completely different media. The discriminative factors of storytelling are largely owed to the variation of the simple lined characters and structure of storytelling. These could make receivers understand easily when they watch the movie . And then, it had a role as the mechanism that receivers satisfied their expectation. Finally, the movie was succeed with these reasons.


Web-toon;Movie;Media Transformation;Web-toon ;Movie


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