DOI QR코드

DOI QR Code

Structural Relationship among Regional Identity, Team Identification, and Re-attend Intention

지역정체성과 팀정체성, 재관람의도의 구조적 관계 : 프로축구 산업을 중심으로

  • Received : 2010.12.24
  • Accepted : 2011.03.10
  • Published : 2011.04.28

Abstract

The research for the regional identity including relationships with professional sport team was caused by local autonomy system and localism. This study was to verify structural relationships among regional identity, team identification and re-attend intention of professional soccer spectators. Data were collected from spectators of professional soccer game in 'D' metropolitan city. Using purposive sampling method, a total of 397 samples were used for analysis. The statistical techniques for data analysis were descriptive analysis, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling by SPSS 15.0 and AMOS 7 programs. The results of this study were that regional identity have a positive effects on team identification. Also, team identification have a positive effects on re-attend intention. Theoretical and practical implications and future research directions were provided.

Keywords

Regional Identity;Team Identification;Re-attend Intention

Acknowledgement

Supported by : 배재대학교

References

  1. 강준만, 한국현대사산책: 1980년대편, 1-4, 광주학살과 서울올림픽, 서울: 인물과 사상사, 2003.
  2. 김경춘, 김용만, 허진, "프로농구구단의 웹사이트 이용동기와 웹사이트이미지, 팀동일시, 팀감정 및 관람의도와의 구조적 관계", 체육과학연구, 제21권, 제1호, pp.1063-1075, 2010.
  3. 김기탁, 강준호, "프로축구 관람자의 소비감정, 관람만족이 재관람의도에 미치는 영향", 체육과학연구, 제17권, 제3호, pp.126-135, 2006.
  4. 김범식, "프로스포츠 웹사이트 몰입과 팀 충성도, 사회신뢰 그리고 지역사회 정체성의 관계", 한국체육학회지, 제45권, 제2호, pp.87-99, 2006.
  5. 신승호, 전찬수, 김욱, "프로배구팀의 제품속성, 팀동일시 및 재관람의사와의 관계", 한국체육학회지, 제48권, 제1호, pp.277-285, 2009.
  6. 유문우, "지방화시대 도시정체성 정립에 관한 연구: 인천의 문화도시 전략을 중심으로", 인천학연구원, 2003.
  7. 이용재, "지역사회정체성과 상대적 박탈감이 스포츠팀 정체성에 미치는 영향", 미간행 박사학위논문, 서울대학교 대학원, 2008.
  8. 이용재, 강준호, 김유겸, "지역사회정체성과 상대적 박탈감이 스포츠팀 정체성에 미치는 영향", 체육과학연구, 제20권, 제3호, pp.567-584, 2009.
  9. 이진경, "근대적 주체와 정체성: 정체성의 미시정치학을 위하여", 경제와 사회, 제35권, pp.8-33, 1997.
  10. 정옥주, "스포츠 이벤트 개최를 통한 장소마케팅 연구: 프랑스 일주 사이클 대회(Tour de France)를 사례로", 한국관광학회, 제29권, 제3호, pp.103-124, 2005.
  11. 최병두, "도시발전 전략에 있어 정체성 형성과 공적 공간의 구축에 관한 비판적 성찰", 한국지역지리학회지, 제14권, 제5호, pp.604-626, 2008.
  12. 황익주, 김기호, "프로스포츠 지역연고제와 도시민의 지역정체성: 성남시의 사례연구", 비교문화연구, 제10권, 제1호, pp.105-145, 2004.
  13. B. C. Green, Leveraging subculture and identity to promote sport events, Sport Management Review, Vol.4, No.1, pp.1-19, 2001. https://doi.org/10.1016/S1441-3523(01)70067-8
  14. B. Heere and D. J. James, "Sports teams and their communities: Examining the influence of external group identities on team identity," Journal of Sport Management, Vol.21, No.3, pp.319-337, 2007. https://doi.org/10.1123/jsm.21.3.319
  15. G. Armstrong and Giulianotti, Fear and loathing in world football. Oxford: Berg, 2001.
  16. H. H. Kwon, G. Trail, and J. D. James, "The mediating role of perceived value: Team identification and purchase intention of team-licensed apparel," Journal of Sport Management, Vol.21, No.4, pp.540-554, 2007. https://doi.org/10.1123/jsm.21.4.540
  17. H. Hognestad, "The jambo experience: An anthropological study of hearts-fans," in G. Armstrong & R. Giulianotti(eds.): Entering the field: Newperspectives on world football, Berg, Oxford, 1997.
  18. H. Matsuoka, P. Chelladurai, and M. Harada, "Direct and interaction effects of team identification and satisfaction on intention to attend games," Sport Marketing Quarterly, Vol.12, No.4, pp.244-253, 2003.
  19. H. Tajfel and J. C. Turner, An integrative theory of intergroup conflicts, In W. G. Austin and S. Worchel(eds.). The social psychology of intergroup relations, Brooks-Cole, Monterey, California, pp.33-47, 1979.
  20. I. H. Park, Issues and concurrent solutions in SEM(CFA): Presented at the Conference of the North American Society for Sport Management, Regina: Canada, May. 2005.
  21. I. Jones, A further examination of the factors influencing current identification with a sports team, a response to Wann et al, Perceptual and Motor Skills, Vol.85, pp.257-258, 1997. https://doi.org/10.2466/PMS.85.5.257-258
  22. J. C. Nunnally, Psychometric theory. New York, NY: McGraw-Hill, 1978.
  23. K. A. Hunt, T. Bristol, and E. R. Bashaw, "A conceptual approach to classifying sports fans," Journal of Services Marketing. Vol.13, No.6, pp.439-452, 1999. https://doi.org/10.1108/08876049910298720
  24. K. Tajbakhsh, The promise of the city: Space, identity and politics in contemporary social thought. University of California Press, Berkeley. Los Angeles, 2001.
  25. L. Hu and P. M. Bentler, Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling, Vol.6, No.1, pp.1-55, 1999. https://doi.org/10.1080/10705519909540118
  26. M. E. Sobel, "Asymptotic confidence intervals for indirect effects in structural equations models", In S. Leinhart(Ed.), Sociological Methodology, 1982(290-312). San Francisco: Jossey-Bass, 1982.
  27. M. Robinson and G. T. Trail, "Relationships among spectator gender, motives and points of attachment in selected intercollegiate sports," Journal of Sport Management, Vol.19, No.1, pp.58-80, 2005. https://doi.org/10.1123/jsm.19.1.58
  28. M. W. Browne and R. Cudeck, Alternative ways of assessing model fit. In K. A. Bollen and J. S. Long(Eds.), Testing structural equation Models, Newbury Park, CA: Sage, 1993.
  29. N. Ellemers, P. Kortekaas, and J. W. Ouwerkerk, "Self-categorization, commitment to the group and group self-esteem and related but distinct aspects of social identity," European Journal of Social Psychology, Vol.29, No.2-3, pp.371-389, 1999. https://doi.org/10.1002/(SICI)1099-0992(199903/05)29:2/3<371::AID-EJSP932>3.0.CO;2-U
  30. R. J. Fisher and K. Wakefield, "Factors leading to group identification: A field study of sinners and losers," Psychology & Marketing, Vol.15, No.1, pp.23-40, 1998. https://doi.org/10.1002/(SICI)1520-6793(199801)15:1<23::AID-MAR3>3.0.CO;2-P
  31. R. M. Baron and D. A. Kenny, "The moderator- mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations," Journal of Personality and Social Psychology, Vol.51, No.6, pp.1173-1182, 1986. https://doi.org/10.1037/0022-3514.51.6.1173
  32. S. Albert and D. A. Whetten, "Organizational identity. In L. L. cummings & B. M. Staw(eds.)," Sociology of sport: Diverse perspectives, pp.164-172, West Point, NY: Liesure Press, 1995.
  33. S. D. Ross, K. C. Russell, and H. Band, "An empirical assessment of spectator-based brand equity," Journal of Sport Management, Vol.22, No.3, pp.322-337, 2008. https://doi.org/10.1123/jsm.22.3.322
  34. W. A. Sutton, M. A. McDonald, G. R. Milne and J. Cimperman, "Creating and fostering fan identification in professional sports," Sport Marketing Quarterly, Vol.6, No.1, pp.15-22, 1997.