Structural Relationship among Regional Identity, Team Identification, and Re-attend Intention

지역정체성과 팀정체성, 재관람의도의 구조적 관계 : 프로축구 산업을 중심으로

  • Received : 2010.12.24
  • Accepted : 2011.03.10
  • Published : 2011.04.28


The research for the regional identity including relationships with professional sport team was caused by local autonomy system and localism. This study was to verify structural relationships among regional identity, team identification and re-attend intention of professional soccer spectators. Data were collected from spectators of professional soccer game in 'D' metropolitan city. Using purposive sampling method, a total of 397 samples were used for analysis. The statistical techniques for data analysis were descriptive analysis, frequency analysis, reliability analysis, correlation analysis, confirmatory factor analysis, and structural equation modeling by SPSS 15.0 and AMOS 7 programs. The results of this study were that regional identity have a positive effects on team identification. Also, team identification have a positive effects on re-attend intention. Theoretical and practical implications and future research directions were provided.


Regional Identity;Team Identification;Re-attend Intention


Supported by : 배재대학교


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