A Successful Case of the 'Great Admiral Yisunsin Festival' that Integrates 'Chungmugong e-sports Competition'

충무공 해상대전 e-sports대회를 접목한 성웅 이순신 축제의 성공 사례

  • 이정준 (숭실대학교 미디어학부)
  • Received : 2011.03.03
  • Accepted : 2011.05.16
  • Published : 2011.06.28


A local festival is to be an essential element for the revival of regional economy and marketing since the management concept have introduced in the local government. Each local government is trying to achieve a maximum of efficiency at short period of time. But, most festival are each similar and common. In Asancity, it was holding the 'Great Admiral Yisunsin Festival' every year in April. It has grown into a representative historical figure festival nationally, but can't get over the limitation of historical figure festival. For differentiation from other festivals, The Asancity developed a online game in collaboration with hoseo university game engineering. The e-sports competition with this game was held, as a result, Many youths whose are a neglected class of people on the festival came in the festival and this e-sports competition has become benchmark for many local governments.




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