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Survey of User's Satisfaction Level with the Outdoor Signboards throughout the Signboard Improvement Project

대전지역 간판 개선 사업을 통한 옥외 간판 만족도 조사

  • Received : 2011.05.02
  • Accepted : 2011.06.16
  • Published : 2011.06.28

Abstract

Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

Keywords

Outdoor Signboard;Signboard Improvement Project;Daejeon City

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