DOI QR코드

DOI QR Code

Movie Factors Affecting Satisfaction of 3D Stereoscopic Movie Audiences

3D입체영화관객의 만족에 영향을 미치는 영화적 요인

  • 윤재선 (숭실대학교 대학원 미디어학과) ;
  • 임찬 (숭실대학교 글로벌 미디어 학부)
  • Received : 2010.12.06
  • Accepted : 2011.01.12
  • Published : 2011.09.28

Abstract

The purpose of this study is to examine factors that affect 3D stereoscopic movie audiences' satisfaction in Korea, and to provide strategic solutions to improve audiences' satisfaction. According to study about movie audiences' satisfaction, factors that affect movie audiences' satisfaction are separated to movie internal factors, movie environmental factors and movie audience factors. And leverage of movie internal factors is bigger than either. But 3D stereoscopic movie is different from ordinary movie in shooting, screening, seeing and recognizing method. So it is expected that movie environmental factors and audience factors' influence is bigger than internal factors. So this study carried out a survey targeting 3D stereoscopic audiences. Main result of this study are shown as follows. First, the method to reduce visual fatigue is necessary for satisfaction. Second, it is required that improvement method of seat arrangement to provide high quality 3D stereoscopic contents. Third, level of 3D stereoscopic movies' price need to adjust to valid level.

Keywords

3D Stereoscopic Movie;Audiences' Satisfaction

Acknowledgement

Supported by : 한국학술진흥재단

References

  1. 영화진흥위원회, 영화산업통계보고서 - 2009년 한국 영화산업 결산, 영화진흥위원회 영화정책센터, 2009.
  2. 영화진흥위원회, 영화진흥위원회 정책연구 보고서 - 영화산업 新성장동력 : 디지털 입체영화, 영화진흥위원회 영화정책센터, 2010.
  3. 오혜경, 에이브라함 매슬로, 동기와 성격, 21세기 북스, pp.40-41, 2009.
  4. J. M. Linton and J. A. Petrovich, The application of consumer information acquisition approach to movie selection, In Austin, B. A. Current Research In Film: Audience, Economics and Law New York, Ablex Publishing Corporation, pp.24-45, 1988.
  5. B. R. Litman and L. S. Kohl, Predicting Financial Success of Motion Pictures, Journal of Media Economics, pp.35-50, 1989. https://doi.org/10.1080/08997768909358184
  6. R. Neelamegham and D. Jain, Consumer Choice Process for Experience Goods : An Econometric Model and Analysis, Journal of Marketing Research, pp.373-386, 1999.
  7. Bonnin Gael, Physical Environment and Service Experience : An Appropriation Based Model, Journal of Services Research, pp.45-65, 2006.
  8. L. W. Turley and D. L. Fugate, The Multidimensional Nature of Service Facilities : Viewpoints and Recommendations, Journal of Services Marketing, pp.37-45, 1992.
  9. M. J. Bitner, Servicescapes : the impact of physical surroundings on customers and employees, Journal of Marketing, pp.57-71, 1992.
  10. S. J. Grove, Dramatizing the service experience : A managerial approach, Advances in Services Marketing and Management, JAI Press, San Francisco, pp.91-121, 1992.
  11. J. A. Russell and J. Snodgrass, Emotion and the environment, Handbook of Environmental psychology, 1987.
  12. M. S. Minor, An elementary model of customer satisfaction with musical performance, Journal of Services Marketing, pp.7-18, 2004.
  13. 유현석, 한국영화의 흥행 요인에 관한 연구 : 제작 관련 변수를 중심으로, 한국언론학회, pp.183-212, 2002.
  14. 전범수, 국내 영화관람객의 영화 소비 행동 : 영화관람 집단별 관람동기, 선택기준, 의존미디어, 선호장르의 비교, 한국방송학회, pp.297-326, 2003.
  15. 이경재, 광고와 입소문이 문화상품의 소비에 미치는 영향 연구 : 행위자기반모형을 이용한 영화선택 패턴 분석, 대한산업공학회, pp.1-7, 2007.
  16. 노권찬, 3D입체안경 디자인을 위한 기초요소에 관한 연구, 기초조형학연구, pp.89-96, 2010.
  17. L. Lipton, Foundations of the stereoscopic cinema - A study in depth, Van Norstand Reinhold, New York, 1982.
  18. D. W. Carlton and M. P. Jeffrey, Modern Industrial Organization, Pearson Addison Wesley, 1989.
  19. 서영덕, 영화산업의 수익성과 다양성 제고를 위한 가격차별전략, 문화경제연구, 제10권, 제2호, 2007.
  20. 왕규호, 상영관의 단일입장료 설정 퍼즐에 관한 연구, 계량경제학보, 제18권, 제3호, pp.61-74, 2007.
  21. 이건호, 국내 3D영화 안경회수 관련 부당이득여부 검토 보고서, 국회입법조사처, 2010.
  22. 노권찬, 3D입체안경 디자인을 위한 기초요소에 관한 연구, 기초조형학연구, pp.89-96, 2010.
  23. Bernard Mendiburu, 3D Movie Making - Stereoscopic Digital Cinema from Script to Screen, Focal Press, pp.21-22, 2009.