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Global Status of Korea's Media Firms and Their Future Strategies

한국 미디어 기업의 글로벌 위상과 미래 전략

  • 김대호 (인하대학교 언론정보학과)
  • Received : 2011.05.02
  • Accepted : 2011.08.30
  • Published : 2011.09.28

Abstract

This research addresses global status of Korean media firms and their future directions. Mapping of major international media firms all over the world is used in order to explain global status fully. In the four categories that classified media firms using Forbes Global 2000 mapping, all Korean media firms are included in the fourth group, which is the weakest in terms of global competitiveness. Therefore, it is essential to trace appropriate global strategy from the media industry value chain that has competence. This paper finds out that Korea has advantage in the contents, terminal, and next generation networks. That means alliance strategies of contents-terminal-next generation network have advantage to evolve into global media firms. Moreover, Korean media companies should adopt selection and concentration strategy in terms of geographical expansion. As Korea's broadcasting and game contents are already popular in Asian and Latin American regions, they would better to enter the emerging markets. In so doing, terrestrial broadcasters and game service providers should lead the way.

Keywords

Global Media Firm;Global Strategy;Mapping of Global Media Firms;Alliance Strategies of Contents-Terminal-Next Generation Network

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