Core Competency of Content Intermediary and Improvement in Content Distribution Channel: Focused on Broadcasting Content Download Market

온라인 방송콘텐츠 유통 중개업자의 핵심 역량과 유통구조 개선효과에 관한 사례 (방송콘텐츠 다운로드 시장을 중심으로)

  • 김유정 (호서대학교 디지털비즈니스 학부) ;
  • 김관현 (호서대학교 대학원 디지털기술경영학과)
  • Received : 2011.07.18
  • Accepted : 2011.08.16
  • Published : 2011.09.28


Wired and mobile Internet has led to increase in online broadcasting content market size. In particular, the fast-growing smart devices like smart phone and tablet PC in mobile Internet market has accelerated the growth of online broadcasting content service market. Meanwhile, the illegal distribution of online broadcasting content has been widespread in this market. There are also significant transaction costs, search costs, contracting and coordination costs in online broadcasting content market. MCP(Master content provider) which is a content distributor has been playing a critical role in preventing illegal content distribution, reducing costs and removing inefficiencies of online broadcasting content market. Thus, the purpose of this study is to investigate the competency of MCP to streamline the online broadcasting contents market from the resource- based view. And this study conducted a case study to explain the status of online broadcasting content market and define what kinds of problems and issues are there in the market in a systematic way. The case study also showed how MCP competency plays an important role in reducing administrative and transaction costs and in solving illegal content distribution and other inefficiencies of the online broadcasting contents market.


Master CP;Online Broadcasting Content Distribution;Resource-Based View


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