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YouTube and Girls' Generation Fandom

유투브와 소녀시대 팬덤

  • 심두보 (성신여자대학교 미디어 커뮤니케이션학과) ;
  • 노광우 (고려대학교 정보문화연구소)
  • Received : 2011.10.07
  • Accepted : 2011.11.28
  • Published : 2012.01.28

Abstract

In this paper we draw from recent theoretical discussions of fan culture and the new media technologies to explore how online communities contribute to new forms of K-pop fandom. We suggest that these online sites play an important role in setting the new stage of dissemination and dialogue of K-pop knowledge, through which particular forms and spaces of online fan culture are being created and sustained. Moreover, these web-based communities challenge the existing concepts that have embraced interrelations between culture, consumption and technology. Based on an empirical study of YouTube, carried out using netnographic methods, this study tackles the following questions: how fans construct themselves as Korean pop fans through the online activities; how they exchange information and opinions of Korean stars; and, what meaning they extract from online file-sharing activities.

Keywords

Korean Wave;K-pop;Girls' Generation;YouTube;Online Fandom

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