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Content Analysis of Public Access Programs

시청자참여프로그램 내용분석 연구

  • 유승관 (동명대학교 언론영상광고학부) ;
  • 박창희 (숭실대학교 언론홍보학과) ;
  • 홍종배 (한국방송통신전파진흥원)
  • Received : 2011.10.26
  • Accepted : 2011.12.01
  • Published : 2012.01.28

Abstract

This study conducted content analysis for the 266 public access programs. By doing so it aimed to suggest ideal directions for the pubic access. This study found that most programs were well meshed with variety, locality, and representation of minorities, which are goals of what public access programs are for. However, this study suggested that more diverse producers in terms of ages and occupations need to participate and also cable SOs should try to motivate viewers by covering various topics and areas in public access programs in the future. Lastly, the Korea Communications Commission also need to continuously offer more positive financial aids and public relations to support this program.

Keywords

Public Access Program;Public Access;Viewer Participation;Contents;Content Analysis

References

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