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Influence of Factors of Baseball Stadium Environment on Spectating Satisfaction of Professional Baseball

프로야구 경기환경요인이 관람만족에 미치는 영향

  • 황선환 (서울시립대학교 생활체육정보학과) ;
  • 김홍설 (배재대학교 레저스포츠학과)
  • Received : 2011.10.11
  • Accepted : 2011.11.16
  • Published : 2012.01.28

Abstract

The purpose of this study was to examine if factors of baseball stadium environment which people have spectating satisfaction of professional baseball. The respondents of the study 614 who were spectators at D city professional baseball event. The stratified cluster random sampling method has been used in this study. The material collection device was the brochure named [A Influence of Factors of Baseball Stadium Environment on Spectating Satisfaction of Professional Baseball]. The result of reliability check up was here below; stadium factors ${\alpha}$=.966~.890, spectating costs ${\alpha}$=.922~.988, spectating promotion ${\alpha}$=.894~.789. To analyze materials, the "correlation analysis" and "regression analysis" were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. 1. The stadium factors influence spectating satisfaction of professional baseball. 2. The spectating cost factors influence spectating satisfaction of professional baseball. 3. The spectating promotion factors influence spectating satisfaction of professional baseball.

Keywords

Stadium Environment;Stadium Factors;Spectating Costs;Spectating Promotion;Spectating Satisfaction

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