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Doctors' Perception and Intention of the U-healthcare Service

의사들의 유헬스케어 서비스에 대한 인식과 사용의도

  • 이윤경 (충무병원) ;
  • 박지윤 (가톨릭대학교 경영학부) ;
  • 노미정 (서강대학교 경영전문대학원) ;
  • 왕보람 (가톨릭대학교 의료경영대학원) ;
  • 최인영 (가톨릭대학교 의료경영대학원)
  • Received : 2011.11.04
  • Accepted : 2012.01.10
  • Published : 2012.02.28

Abstract

Although u-healthcare service is emerged as an alternative method for effective chronic disease management services, the service has not yet been applied for real healthcare setting. The objective of this study is to explore the doctors' perception and influential factors on intention to use u-healthcare service. We conducted survey for physicians about u-healthcare service provision to compare characteristics by different groups. In addition, logistic regression analysis is conducted to find out factors affecting the usage intention. As a result, doctors responded only 16.0% of total respondents had experience of u-healthcare services, but also showed that as high as 70.1% had intention to use service. Also, respondents answered that u-healthcare services is appropriate to apply for chronic disease prevention and diabetes and hypertension are suggested as the most appropriate diseases in order. The intention to use the u-healthcare service by non-university hospital doctors was 3.7 times higher than university hospital doctor. This study shows that identifying the differences of doctors' awareness and also the intention to use about the u-healthcare services will contribute to develop more effective business model.

Keywords

U-healthcare;Intention to Use;Health Provider;Telemedicine

Acknowledgement

Supported by : 한국연구재단

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