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Analysis of Semiprecious Stone Products Development Based on Jewelry Market

주얼리의 시장분석을 통한 Semiprecious Stone 제품 개발 연구 -가넷, 시트린 애머트린, 패리도트를 중심으로-

  • 이기상 (인덕대학교 주얼리디자인과)
  • Received : 2012.02.06
  • Accepted : 2012.04.16
  • Published : 2012.04.28

Abstract

Recently, while sharing various values of an individual through fast information delivery with the consciousness change of consumers, the trend is now changing by needs of consumers from the trend that companies took the lead in the past. In addition, while jewelries are changed to fashion's consumer goods, it is time that the domestic jewelry industry also needs development of products applied with various colors and visual emotion that consumers demand. Accordingly, much interest in natural colorful gems and the consumption market are being increased in the jewelry industry. Accordingly, this research has progressed the necessity, the status analysis and consumer preference analysis of products development using Semiprecious Stone, and extracted the target market by style and needs of consumers through a consumer trend survey and image analysis survey for development of products. And, this research has set a design directionality by extracting adjectives that can be applied to design preference images by age. This study has confirmed the necessity and possibility of Semiprecious Stone products development based on the analysis of jewelry market.

Keywords

Jewelry;Semiprecious Stone

Acknowledgement

Supported by : 인덕대학

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