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Study on the Effect of Sociability, Ease of Use, Usefulness, Enjoyment on Acceptance Intention in e-Learning -A Perspective of the Extended Technology Acceptance Model-

이러닝에서 사회성, 사용용이성, 유용성, 즐거움이 수용의향에 미치는 영향 연구 -확장된 기술수용모델 관점-

  • 이종만 (동양미래대학교 경영학부 e-비즈니스과)
  • Received : 2012.01.11
  • Accepted : 2012.04.12
  • Published : 2012.04.28

Abstract

The purpose of this paper is to examine factors influencing e-Learning acceptance intention through extended Technology Acceptance Model(TAM) applying TAM, the motivation theory, and the social response theory. To do this, this paper proposes and analyzes a theoretical model consisting of factors such as perceived sociability, perceived ease of use, perceived usefulness, perceived enjoyment, and e-Learning acceptance intention. Our findings are revealed as following: First, perceived usefulness and perceived enjoyment have positive effects on e-Learning acceptance intention. Second, perceived ease of use has positive effects on determinants of e-Learning acceptance intention. Third, perceived sociability not only has direct influence on e-Learning acceptance intention but also has indirect influence carried by perceived usefulness.

Keywords

e-Learning;Sociability;Ease of Use;Usefulness;Enjoyment;Acceptance Intention

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