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철도공기업의 환경적응패턴이 마케팅역량과 조직성과에 미치는 영향: 코레일과 지하철 조직의 시장지향성을 중심으로

The Effects of Environmental Adaptation Patterns in the Railway Public Enterprises on Marketing Capabilities and Organizational Performance: Focused on the Market Orientation of Korail and Subway Firms

  • 신택현 (서울과학기술대학교 공과대학 산업정보시스템공학과) ;
  • 김성호 (서울도시철도공사 고객서비스본부)
  • 투고 : 2011.08.19
  • 심사 : 2012.01.10
  • 발행 : 2012.02.26

초록

본 연구는 철도공기업 구성원을 대상으로 시장지향성, 마케팅역량 및 조직성과 간의 인과관계, 그리고 시장지향성-마케팅역량 간의 관계에서 환경격변성이 지니는 조절효과를 살펴보고자 하였다. 특히 철도공기업을 코레일과 지하철 조직의 두 집단으로 구분하여 주요 구성개념들간의 관계에서 어떤 차이가 있는지를 살펴보았다. 연구문제에 대한 탐색적 실증연구를 수행한 결과, 두 집단 모두 시장지향성 차원이 마케팅역량에 유의한 영향을 미치고 있었다. 그리고 지하철 조직의 경우 환경격변성이 시장지향성과의 상호작용을 통해 마케팅역량을 긍정적으로 조절하고 있었지만, 코레일에서는 아무런 조절효과가 나타나지 않았다. 또한 두 집단 모두 마케팅역량이 조직성과에 강력한 영향을 주는 것으로 나타났다. 결론적으로 본 연구는 철도공기업의 조직성과 극대화를 위해서는 '시장지향성'이 조직 전반에 내면화 되어야 하며 마케팅역량의 증대에도 관심을 가져야 한다는 점을 시사하고 있다.

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