The Relationship among Self-Leadership, Creative Personality and Innovative Behaviour and Study Satisfaction

셀프리더십, 창의적 인성, 혁신행동 및 학업만족 간의 구조적 관계: 대학조직을 중심으로

  • Choi, Suk-Bong (School of Business Administration, University of Ulsan)
  • Received : 2012.11.02
  • Accepted : 2012.12.21
  • Published : 2012.12.31


With recognition of the self-leadership and creative personality for developing student competitive capability, this study examines the relationships among self-leadership, creative personality, innovative behaviour and learning satisfaction based on survey data from university students. The main findings of the study are as follows: first, the study found that self-leadership was positively associated with creative personality while there was also a positive relationship between self-leadership and innovative behaviour as well as learning satisfaction. Second, the empirical analysis of the paper also shows that creative personality partially mediated the relationship of self-leadership and innovative behaviour, but not for the relationship between self-leadership and learning satisfaction. In addition, the hypothesis on the positive association between learning satisfaction and innovative behaviour was not supported. This paper contributes to our understanding of self-leadership and innovative behaviour research by expanding to university student context and highlighting the role of creative personality. This study proposes that developing the self-leadership and creative personality of student are required for better innovative behaviour and thereby, learning performance.