Dynamic Pricing for User Created Contents : Computer Modeling and Simulation

UCC의 동적 가격 결정 : 모델링과 시뮬레이션 이용

  • 정두식 (카카오(주)) ;
  • 조현 (한국과학기술원 경영대학) ;
  • 김성희 (한국과학기술원 경영대학)
  • Received : 2012.03.27
  • Accepted : 2012.05.16
  • Published : 2012.06.28


The User Created Contents (UCC) are traded actively on the on-line market. The current pricing policy on the UCC market is the fixed pricing, which is set by the seller once and price never changes again. However market demand and supply are changing hourly, so the studies about dynamic pricing to determine more properly have been carried out. This paper suggests dynamic pricing models for UCC by analyzing the customer's searching pattern. We propose 2 pricing models (trend change-based pricing model and relative pricing model), and experiment various status by controlling system and market variables. We demonstrated our model by computational modeling and simulation. The result of this research can be useful guidelines to increase the revenue and profit of the UCC Market.


UCC;Dynamic Pricing;Simulation


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