Visitor Behavior and Importance-Satisfaction Analysis in Provincial Wando-arboretum

도립 완도수목원 방문객의 이용행태 및 중요도-만족도 분석

Kim, Min-Hee;Jin, Seung-Hyun;Park, Jong-Suk;Ahn, Young-Sang;An, Ki-Wan

  • Received : 2012.02.17
  • Accepted : 2012.02.26
  • Published : 2012.02.29


A study surveyed to visitor's user behavior and importance-satisfaction in the Provicial Wando-arboretum. As the results of the research, Most of the visitors are 40s and 50s and live in Jeonnam Region, Gwang-ju. The purpose of their visit was recreation, leisure or experience of a warm-temperate forest. Also the mean of importance was 3.94 and the mean of satisfaction was 3.51 in the Wando-arboretum. It appeared necessary for items of program development, homepage management and amenities including public toilet. The research results are expected to suggest efficient management measures. And expects with the research result that will be the possibility of raising the qualitative satisfaction of the visitor.


Wando-arboretum;user behavior;satisfaction;importance;visitor


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