The effect of managerial characteristics of franchisor on the perceived justice of franchisee

가맹본부의 관리적 특성이 창업 가맹점주의 공정성 인지도에 미치는 효과

  • 김길선 (프랜차이즈 청정고을순대) ;
  • 안관영 (상지대학교 경영학과)
  • Received : 2012.05.23
  • Accepted : 2012.06.11
  • Published : 2012.06.30

Abstract

The specific gravity is heavily focused on the service industry in the economic development of domestic and overseas in these days. This will be predicted to increase persistently in the future society. Therefore the franchise system has been diffused as one of a management methods for these service industry. The franchise system is an advanced country's circulation system which has been populated in an advanced country. After the opening of circulation market, rapid growing trend has been showing on foreign country's popular brands in the local domestic market. So the franchise system has been largely focused on among the domestic manufacturing and the circulation companies. This study is to review how the management characteristics(headquarters' supports, communication, menu development, compensation) will affect the fairness perception of franchisee owner. The results of my study are as follows; It appeared that communication, menu development and compensation affected all the distribution fairness and the procedure fairness affirmatively.