- Volume 12 Issue 10
DOI QR Code
Color Expression in Produce Design applying PCCS Color System -Focusing on Male Bike Helmet Products-
제품디자인에서 PCCS 색체계를 적용한 색채표현 -남성용 자전거 헬멧 제품을 중심으로-
- 김영석 (안산대학교 멀티미디어과)
- Received : 2012.07.30
- Accepted : 2012.10.04
- Published : 2012.10.28
This study is on the color expression of 100 male bike helmet products examining color image scale with high preference, PCCS color system applied color analysis and influence of color in decision making. The targets are all domestically distributed male bike helmets. The image scale was divided into 4 sections (Soft, Hard, Dynamic and Static) by color, and color image scale was analyzed to top 10 priority products. And analysis according to PCCS color system was made. Finally, questionnaire survey was carried out to analyze the influence of color on purchase decision making. The questionnaire survey was carried out to male in 20s~50s who were the member of 18 bike clubs in S agent in Seoul. 414 out of 422 sheets except for 8 insufficient ones were used. The results can be divided into 3.
Helmet;Color Expression;PCCS Color System
- Kathryn Best, "Design Management-Managing D esign Strategy, Process and Implementation," Ace demia, p.34, 2006.
- 채수명, 디자이너 경영마인드, 창지사, p.297, 1977.
- 최명식, 손혜란, "제품 디자인의 색 이미지 적용연구", 디자인연구, Vol.7, No.1, pp.27-35, 2004.
- 송현주, "향후 제품디자인 칼라 동향", 학술대회, pp. 63-64, 2001.
- 라우라 슬랙 지음, 우정준, 김경배 옮김, WHAT IS PRODUCT DESIGN?, 디자인 리서치 앤 플래닝(주), p.106, 2009.
- 학회사무국, 헬멧도 다기능 시대 등, 기계저널, Vol. 45, No.1, p.73, 2005.
- 임정구, 권기선, "두부 손상 보호를 위한 승객용 헬멧 개발연구", 한국항공운항학회지, Vol.18, No.1, p. 60, 2010.
- 김희선, 박춘심, 양수미, 양진희, 조고미, 색채디자인, 광문각, p.67, 2009.
- 박규원, 홍주연, "농산물 공동브랜드 패키지디자인에 나타난 색채표현에 관한 연구", 한국디자인문화학회지, Vol.13, No.4, pp.158-169, 2007.