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Effects of Interaction Factors on SNS User's Interaction and Use Intention: Comparison Between Korea and China

SNS 이용자 간 상호작용과 이용의도에 미치는 영향: 한·중 비교

  • 송몽몽 (배재대학교 경영학과) ;
  • 김원겸 (배재대학교 경영학과) ;
  • 백양 (배재대학교 경영학과)
  • Received : 2013.11.28
  • Accepted : 2013.12.12
  • Published : 2013.12.28

Abstract

The study focus on the factors affecting the interaction between SNS users, the purposes of this study is to investigate the similarities and differences between Korea and China users. As a result, the study found that the ease of use in technology factors has no effect to Korean users, while the social ties in social factors has no effect to Chinese users. The impact of user's interaction was not different between korea and the china customer. According the those results marketing managers should develop different marketing strategies.

Keywords

SNS;User's Interaction;Use Intention;Ease of Use

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