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Finding Critical Success Factors for Spatial Data Industry by Comparing Strategies of Digital Earth Enterprises

디지털어스 기업들의 전략 비교를 통한 공간정보산업 핵심성공요인의 발견

  • 김종호 (경성대학교 경영정보학과)
  • Received : 2012.12.31
  • Accepted : 2013.02.01
  • Published : 2013.03.28

Abstract

Spatial information has influenced government policy formation, business strategy implementation, and our everyday life enormously. Digital earth enterprises providing global spatial data services emerge as spatial data industry grows rapidly. So it is highly desirable to grasp recent trends in the industry and find critical success factors (CSFs) for the digital earth firms. The purpose of this study is to compare strategies of digital earth enterprises and find CSFs for them. In addition, strategy analysis framework elaborations, systematic analysis of spatial data industry and market segmentation based on value chain are also performed to trace and cope with the volatile industry environment. Derived CSFs are as follows. First, acquisition of differentiated high quality spatial data is needed. Second, customer oriented convergent contents should be developed. Third, advanced platform functionalities must be provided to consumers. Finally, construction of efficient and effective global value chain is desirable.

Keywords

Spatial Data Industry;Digital Earth;Strategy Analysis

Acknowledgement

Supported by : 경성대학교

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