DOI QR코드

DOI QR Code

Indentifying Metaphor and Analogy Strategies for The Creative Design using Protocol Analysis

프로토콜 분석을 통한 창의적 디자인 전략으로서의 은유와 유추

  • 최한희 (경희대학교 주거환경학과) ;
  • 주서령 (경희대학교 주거환경학과) ;
  • 김미정 (경희대학교 주거환경학과)
  • Received : 2012.12.22
  • Accepted : 2013.02.08
  • Published : 2013.02.28

Abstract

The aim of this research is to explore the potential of analogy and metaphor as design strategies for supporting the creative design thinking. For the empirical research on analogical and metaphoric process in designing, we conducted design experiments that consist of three different conditions of given items as stimulation for design inspiration: baseline, surrealist paintings, and housing design collections. The results were analyzed using a protocol analysis in order to obtain more systmatic interpretation of the design processes and strategies. As a result, it was noted that students are more apt to read visual information rather than semantic information in the given items. Instead of the representation of their senses or feelings from the paintings, they visualized the analogical images of the paintings for the design representation. However, analogical and metaphoric thinking derived from the given items seem change a designer's perspective, thus bring a novel interpretation on design problems, and eventually more creative and meaningful design ideas. An extended research using one-semester training and observation of the design studio process is introduced as a follow-up study for this paper. This research will investigate the long-term effect of the analogy and metaphor on the design thinking.

Keywords

Creativity;Design process;Strategy;Metaphor;Analogy

Acknowledgement

Supported by : 한국연구재단

References

  1. Kees Dorst, Nigel Cross, Creativity in the design process; coevolution of problem-solution, Design Studies Vol.22 No5, 2001
  2. Mary Lou Maher, A Model of Co-evolutionary Design, Department of Architectural and Design Science The University of Sydney
  3. Davison, JE, The Suddenness of insight, in R.J. Sternberg and J.E Davison, The Nature of Insight, MIT Press, Cambridge, Mass
  4. Josiah Poon, Mary Lou Maher, Emergent Behavior in Co-Evolutionary Design, Key Center of Design Computing Univ of Sydney
  5. Mi jeong Kim, The Effect of Tangible User Interfaces on Designer's Spatial Cognition, UNIV of Sydney, 2006
  6. http://seeingwangjang.com/60136309095, 강희안, 언어를 창조 하는 은유
  7. Mak, T.W., Shu,L.H, Use of Biological Phenomena in Design by Analogy, Design Engineering technical Conference ASME 2004
  8. Nigel Cross, Designerly way of Knowing, BIRD Board of International Research in Design, Birkhauser
  9. http://100.naver.com/100.nhn?docid=122936
  10. http://ko.wikipedia.org/wiki/%EC%9D%80%EC%9C%A0
  11. 포포 프로덕션, 디자인을 과학한다; 인간은 왜 색이나 형태에 끌리는가, 김경균 역, 우듬지, 2010
  12. 최은희, 창의성 증진을 위한 유추의 활용방법1, 한국실내디자인학회논문집 19권 4호, 2010
  13. 최은희, 창의성 증진을 위한 유추의 활용방법2, 한국실내디자인학회논문집 19권 6호, 2010
  14. 이영수.김선영, 현대건축의 은유적 색채체계에 관한 연구, 한국실내디자인학회논문집 18권 4호, 2009
  15. 이한석.윤기병.이정규, 디자인과정에서 나타난 은유사고의 분석, 디자인학 연구 15권 4호, 2002
  16. 최윤희.차병렬.윤기병, 건축 디자인의 창조적 사고 활용을 위한 은유사례 분석, 대한건축학회 학술대회논문집 21권 2호, 2001
  17. Jamal O. Wilson, David Rosen, The Effect of Biological Example in Idea Generation, Design Studies vol.31, 2010
  18. Genter, D & Wolff, P, Alignment in the processing of metaphor, Journal of Memory and Language vol.37, 1997
  19. Cand L, Bilda Z, Mahar M. L & Gero J. S, Evaluating Software Support for Video Data Capture and Analysis in Collaborative Design Studies, Proceedings of QualIT, 2004
  20. Maher, M.L, Bilda, Z, Gul, L.F, Impact of Collaborative virtual Environment on Design Behaviour, Design Computing and Cognition'06, Springer, Dordrecht, The Netherlands, 2006
  21. Kees Dorst, The Core of 'design thinking' and its application, Design Studies Vol.32 No.6, 2011
  22. Brave, S, Ishii, H and Dahley, A. Tangible Interface for Remote Collaboration and communication, Human Factors in Computing Systems(CHI'99), 1999
  23. McNeil, The Antomy of Conceptual Electrinic Design, PhD Thesis, Information Technology, UNIV of South Australia, 1999
  24. Markus Wilsing, Neil Akpinar-Wilsing, Integrating 'Outer Space Design' into Design Curriculum, JADE, Vol.23 No.1, 2004
  25. John S Gero, Jeff WT Kan, Morteza Pourmohamadi, Analysing Design Protocols: Development of Methods and Tools, ICoRD international conference, 2011
  26. Tseng, I et al., The role of timing and analogical similarity in the stimulation of idea generation in design, Design Studies vol.29, 2008
  27. 박경애.이찬, 유추적사고의 전개과정에 의한 디자인 의미개발에 관한 연구, 한국실내디자인학회논문집 15권 5호, 2006