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Genre-specific Cultivation Effects of TV Programs: Cultivating Viewers' Citizenship and Value Attitudes

텔레비전 시청 장르별 시민성 및 가치관 계발 효과의 차이

  • Received : 2013.06.17
  • Accepted : 2013.07.01
  • Published : 2013.07.28

Abstract

In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

Keywords

Genre-specific Media Use;TV Program;Civic Attitude;Values;Trust;Tolerance;Cultivation

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