Importance-Performance Analysis of Influential Factors on Students' Mobile Learning Satisfaction

사이버대학생이 인식하는 모바일러닝 만족도의 영향요인에 대한 중요도-실행도 차이 분석

  • 주영주 (이화여자대학교 교육공학과) ;
  • 정보경 (이화여자대학교 교육공학과)
  • Received : 2013.04.12
  • Accepted : 2013.06.03
  • Published : 2013.07.28


With diffusion of various mobile devices, mobile learning has been one of the dominant learning styles in education fields. The purpose of this research is to examine the difference between students' perceived importance-performance of mobile learning satisfaction. The researchers reviewed the literature looking for variables which affect influential factors of students' mobile learning satisfaction such as system, contents, service, use, and outcome. As a result of t-test, the performance is lower than the importance of all the influential factors. Also, according to the result of Importance-Performance Analysis(IPA) matrix, it was noted that system factor is the most crucial factor in improving mobile learners' satisfaction. This result implies that offering technical support and simplifying the navigation design for mobile learning are urgently required.


Mobile Learning;Importance-Performance Analysis;Learner Satisfaction


Supported by : 한국연구재단


  1. 문철우, 김재현, "이러닝 만족도 영향요인으로서의 상호작용과 몰입", 한국컴퓨터교육학회, 제14권, 제3호, pp.63-72, 2011.
  2. Y. J. Joo, K. Y. Lim, and S. Y. Park, "Investigating the Structural Relationships among Organisational Support, Learning Flow, Learners' Satisfaction and Learning Transfer in Corporate e-Learning," British Journal of Educational Technology, Vol.42, No.6, pp.973-984, 2011.
  3. K. Papanikolaou and S. Mavromoustakos, "Critical Success Factors for the Development of Mobile Learning Applications," International Multi-Conference Internet and Multimedia systems and applications, Austria, 2006.
  4. L. Graf, M. Hemmasi, and W. Neilsen, "Importance Satisfaction Analysis: A Diagnostic Tool for Organizational Change," Leadership and Organization Development Journal, Vol.13, No.6, pp.8-12, 1992.
  5. 권성연, "좋은 수업에 대한 중등학교 교사들의 인식- 중요도와 실행도의 차이 분석을 중심으로", 교육공학연구, 제26권, 제1호, pp.185-215, 2010.
  6. 정보통신부, 모바일러닝에 관한 최신기술 및 시장동향, 서울:정보통신연구개발사업, 2008.
  7. 강인애, 임병노, 박정영, "스마트 러닝의 개념화와 교수학습전략 탐색: 대학에서의 활용을 중심 으로", 교육방법연구, 제24권, 제2호, pp.283-303, 2012.
  8. 유평준, "원격대학원 온라인 수업의 학습참여도, 학업성취도 및 학습만족도에 미치는 학습자 관련 요인", 교육정보미디어연구, 제9권, 제4호, pp.229-267, 2003.
  9. C. M. Chiu, M. H. Hsu, S. Y. Sun, T. C. Lin, and P.C. Sun, "Usability, Quality, Value and e-Learning Continuance Decisions," Computers & Education, Vol.45, No.4, pp.399-41, 2005.
  10. T. Ramayaha and J. W. C. Leeb, "System Characteristics, Satisfaction and e-Learning Usage: A Structural Equation Model(SEM)," TOJET, Vol.11, No.2, pp.196-206, 2012.
  11. P. C. Sun, R. J. Tsai, G. Finger, Y. Y. Chen, and D. Yeh, "What Drives a Successful e-Learning? An Empirical Investigation of the Critical Factors Influencing Learner Satisfaction," Computers & Education, Vol.50, No.4, pp.1183-1202, 2009.
  12. 지식경제부, 정보통신산업진흥원, 2011년 이러닝 산업실태조사보고서, 서울:정보통신연구개발사업, 2012.
  13. 황재훈, 김동현, "성공적인 m-learning 구현을 위한 핵심 요인에 대한 연구", J. of Information Technology Applications & Management, 제12권, 제3호, pp.57-80, 2005.
  14. Y. Liu, S. Han, and H. Li, "Understanding the Factors Driving m-Learning Adoption: a Literature Review," Campus-Wide Information Systems, Vol.27, No.4, pp.210-226, 2010.
  15. 주영주, 조현국, 조일현, "기업 이러닝 강좌평가를 위한 측정도구 개발 및 양호도 검증", 기업교육연구, 제10권, 제2호, pp.1-20, 2008.
  16. Q. Wang, "Quality Assurance-Best Practices for Assessing Online Programs," International Journal on E-Learning, Vol.5, No.2, pp.265-274, 2006.
  17. C. W. Holsapple and A. Lee‐Post, "Defining, Assessing, and Promoting E‐Learning Success: An Information Systems Perspective," Decision Sciences Journal of Innovative Education, Vol.4, No.1, pp.67-85, 2006.
  18. W. H. DeLone and E. R. McLean, "The DeLone and McLean model of Information Systems Success: A Ten-Year Update," Journal of Management Information Systems, Vol.19, No.4, pp.9-30, 2003.
  19. H. F. Lin, "Measuring Online Learning Systems Success: Applying the Updated DeLone and McLean Model," CyberPsychology & Behavior, Vol.10, No.6, pp.817-820, 2007.
  20. S. Ozkan and R. Koseler, "Multi-dimensional Students' Evaluation of e-Learning Systems in the Higher Education Context: An Empirical Investigation," Computers & Education, Vol.53, pp.1285-1296, 2009.
  21. Y. S. Wang, H. Y. Wang, and D. Y. Shee, "Measuring e-Learning Systems Success in an Organizational Context: Scale Development and Validation," Computers in Human Behavior, Vol.23, No.4, pp.1792-1808, 2007.
  22. 이종연, 심종방, "초등학생 대상 이러닝 사이트에서 학습자 만족도에 영향을 미치는 품질요인 분석", 교육공학연구, 제22권, 제1호, pp.109-138, 2006.
  23. 이종연, 이은진, "대학 이러닝에서 시스템, 정보 및 서비스 품질이 학습자 만족도에 미치는 영향력 분석", 교육과학연구, 제41권, 제3호, pp.119-147, 2010.
  24. 박형민, 오창성, 염창선, "e-Learning의 학습자만족에 영향을 미치는 요인에 대한 실증적 연구", 한국정보기술학회논문지, 제9권, 제7호, pp.143-152, 2011.
  25. F. D. Davis, "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology," MIS quarterly, pp.319-340, 1989.
  26. Y. S. Wang, M. C. Wu, and H. Y. Wang, "Investigating the Determinants and Age and Gender Differences in the Acceptance of Mobile Learning," British Journal of Educational Technology, Vol.41, No.1, pp.92-118, 2009.
  27. N. Maniar and E. Bennett, Media Influence in m-Learning?, VedioFunet Conference, Tampare, 2007.
  28. L. Harasim, "Educational Applications of Computer Conferencing," J. of Distance Education/Revue de l'Education a Distance, Vol.1, No.1, pp.59-70, 1986.
  29. K. Murphy and M. Collins, "Development Communication Conversations in Instructional Electronic Charts," J. of Distance Education, Vol.12, No.1, pp.177-200, 1997.
  30. R. D. Freeze, K. A. Alshare, P. L. Lane, and H. Joseph Wen, "IS Success Model in e-Learning Context Based on Students' Perceptions," Journal of Information Systems Education, Vol.21, No.2, p.173, 2010.
  31. 하영자, "적시학습 지원을 위한 모바일러닝이 학습만족도 및 학습역량에 미치는 효과", 평생학습사회, 제7권, 제1호, pp.17-41, 2010.
  32. 박광순, "이러닝 이용동기와 이용만족도에 영향을 미치는 요인에 관한 연구", 사이버커뮤니케이션학보, 제19권, pp.5-40, 2006.
  33. J. Roca, C. Chiu, and F. Martinez, "Understanding e-Learning Continuance Intention: An Extension of the Technology Acceptance Model," International Journal of Human-Computer Studies, Vol.64, No.8, pp.683-696, 2006.
  34. G. F. Hayhoe, "From Desktop to Palmtop: Creating Usable Online Documents for Wireless and Handheld Devices," The Communication Dimensions: International Professional Communication Conference, October, Santa Fe, USA, 2001.
  35. 전달영, 권주형, 안광진, "사이버대학의 e-Learning 서비스 품질과 참여요인이 학생만족과 학업성과에 미치는 영향", 소비문화연구, 제8권, 제4호, pp.185-208, 2005.
  36. J. Lee and W. Lee, "The Relationship of e-Learner's Self-regulatory Efficacy and Perception of e-Learning Environmental Quality" Computers in Human Behavior, Vol.24, No.1, pp.32-47, 2008.
  37. S. S. A. Rai, R. B. Lang, and R. B. Welker, "Assessing the Validity of IS Success Models: An Empirical Test and Theretical Analysis," Information Systems Research, Vol.13, No.1, pp.50-69, 2002.
  38. J. A. Martilla and J. C. James, "Importance-Performance Analysis," Jounal of Marketing, Vol.41, No.1, pp.77-79, 1997.
  39. 이성흠, 이준, "'좋은 체육수업'에 대한 중등학교 체육교사의 인식: 중요도-실행도 차이 분석을 중심으로", 한국교원교육연구, 제27권, 제4호, pp.317-341, 2010.
  40. E. Smeets, "Does ICT Contribute to Powerful Learning Environments in Primary Education?," Computers & Education, Vol.44, pp.343-355, 2005.
  41. A. Astin, What Matters in College?: Four Critical Years Revisite, San Francisco: Jossey-Bass Publishers, 1993.
  42. Z. Yang, S. Cai, Z. Zhou, and N. Zhou, "Development and Validation of an Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals," Information & Management, Vol.42, No.4, pp.575-589, 2005.
  43. H. P. Lu and M. J. Chiou, "The Impact of Individual Differences on e-Learning System Satisfaction: A Contingency Approach," British Journal of Educational Technology, Vol.41, No.2, pp.307-323, 2010.
  44. 문영미, "원격교육 만족에 영향을 미치는 요인분석 -평생교육원 사회복지과정 수강생을 중심으로", 임상사회사업연구, 제7권, 제1호, pp.19-35, 2010.
  45. 박주성, 김종호, 신용섭, "대학교육 서비스품질요인이 학생만족, 재입학의도 및 구전효과에 미치는 영향", 한국마케팅저널, 제4권, 제4호, pp.51-74, 2002.
  46. W. H. DeLone and E. R. McLean, "Information Systems Success: the Quest for the Dependent Variable," Information Systems Research, Vol.3, No1, pp.60-95, 1992.
  47. A. Andronico, A. Carbonaro, L. Colazzo, and A. Molinari, "Personalisation Services for Learning Management Systems in Mobile Settings," International J. of Continuing Engineering Education and Life Long Learning, Vol.14, No.4, pp.57-80, 2004.

Cited by

  1. The Model Development of Satisfaction Measurement Index of Education Service and the Improvement Plan of IPA vol.13, pp.11, 2013,
  2. Analysis of Factors Influencing Continuous Usage Intention of Mobile Learning in Cyber University vol.14, pp.6, 2014,