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Satisfaction of Foreign Patients on Hospital Use

외국인 환자의 국내 병원 서비스 이용 만족도

  • 이황 (우리들병원 국제환자센터) ;
  • 이원재 (가천대학교 헬스케어경영학과) ;
  • 최광일 (동원대학교 보건행정과)
  • Received : 2013.06.24
  • Accepted : 2013.07.31
  • Published : 2013.09.28

Abstract

This study aimed at analyzing and understanding medical tourism patients' pattern of different countries. For this purpose it followed up the international patients who visited W hospitals for spine treatment for last 3 years. In additon, it proposed key marketing strategies for attraction of more patients in the future. Satisfaction survey for 91 foreigner hospitalized patients were conducted from year 2010 to 2011. Each country of the patients showed slightly different motivations of visiting, consumer pattern and satisfaction of medical and non medical services. The current study analyzed factors, socio-demographic characteristics, purposes of visit, duration of stay in Korea, total number of visits to Korea, companions, plan of care, reasons for choice of W Hospital, expenses for medical care, total cost of staying in Korea. The results of this study showed that patients visited Korea more frequently were more satisfied with the medical care. Patients who planned to use medical care prior to visit Korea were more satisfied. Patients who thought he/she paid reasonable medical cost were more satisfied. Invitation to familiarization tour, clarification of medical cost, and provision of high quality medical care were recommended for the higher satisfaction of foreign patients. Fostering of specialized hospitals were recommended.

Keywords

Global Healthcare;Medical Tourism;Foreigner Patients;Specialized Hospital

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