The Differential Effects of Cultural Disposition and Need for Cognitive Closure on Framing Effects

문화성향과 종결욕구에 따른 틀효과에서의 차이

  • Joo, Mijung (Department of Psychology, Pusan National University) ;
  • Lee, Jaesik (Department of Psychology, Pusan National University)
  • Received : 2013.04.25
  • Accepted : 2013.06.17
  • Published : 2013.06.30

Abstract

This study aimed to investigate the differential effects of individual's cultural disposition (individualism-collectivism or horizontal-vertical thinking) and need for cognitive closure(NFC) on framing effects. For this purpose, the participants were divided into 4 different cultural disposition groups based on Singelis et al.'s[1] INDCOL scale, and 2 different NFC groups based on Lee's[2] NFC Scale, and then asked to respond on 5 decision making scenarios. The results can be summarized as followings. First, participants preferred risk-avoidant option in gain frame, whereas risk-seeking option in loss frame. Second, there are no difference of cultural disposition on framing effects, but high NFC group showed larger framing effects than low NFC group in loss frame. Third, collectivism and vertical thinking in high NFC condition showed larger framing effects than low NFC condition.

Acknowledgement

Supported by : 한국연구재단