Usability Evaluation Criteria for Mobile Navigation Using AHP

Jeong, Ye Seul;Jeong, Byung Yong

  • 투고 : 2013.04.03
  • 심사 : 2013.08.11
  • 발행 : 2013.10.31


Objective: Purposes of this study are selecting main factors in evaluating the usability of mobile navigation and comprehending mutual importance among the factors. Background: Mobile navigation services have been more diffused than ever as the number of smartphone users sharply increased. However users are having trouble with the usage of mobile navigation services due to the lack of research in the area. Method: In order to attain results, general research on mobile navigation, 1st general survey, and 2nd comparative survey on navigation UI experts were performed. Empirical studies about the results were performed using AHP method. Results: As the result of AHP analysis, accuracy was drawn out to be the most important factor followed by accessibility and visibility. Regarding the characteristics of navigation system, the provision of accurate POI(Point of Interest) was considered to be the most important factor for the experts. And effectiveness was considered to be the most important, followed by satisfaction and efficiency. Conclusion: When evaluating the usability of mobile navigation, prior factors such as accuracy, visibility, and aesthetics should be considered in advance and general evaluation concentrated on effectiveness must be performed. Application: The results of this study are expected to be a fundamental data to mobile navigation design.


Mobile UI;Mobile navigation;Usability evaluation;AHP analysis


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