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New Types of Masculinity Represented in TV and Its Limitations : Focusing on Weekend Variety Programs

TV매체에 재현된 새로운 남성성(masculinity)과 그 한계 -주말 예능프로그램을 중심으로-

  • 김미라 (서울여자대학교 언론영상학부)
  • Received : 2013.12.02
  • Accepted : 2014.01.08
  • Published : 2014.01.28

Abstract

This study attempts, based on the premise that gender roles and identity is a social construct, to show how TV portrayal of the male has changed through the years with changes in time and society, from the traditional depiction of hegemonic masculinity and ideal manhood as supported by the patriarchal system. A narrative analysis was conducted on popular variety shows "Dad, Where Are We Going?" and "Superman Returns". The results showed that both TV shows created a new type of masculinity by centering the narrative on the traditionally female roles of child rearing and housekeeping, and recreating the traditional strict and authoritative father figure into a non-authoritative and emotionally expressive father. However, as 'child rearing' and 'housekeeping' is expressed as 'play', there are limitations in that the actual daily lives and hardship of women is excluded from the narrative.

Keywords

Masculinity;Gender Role;Narrative Analysis;Media Representation

Acknowledgement

Supported by : 서울여자대학교 사회과학연구소

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