Editorial Design Element Analysis in Annual Report for Corporate PR

기업 홍보물 애뉴얼리포트의 편집디자인 요소 분석

  • 김성학 (대전대학교 커뮤니케이션디자인학전공)
  • Received : 2013.11.19
  • Accepted : 2014.01.08
  • Published : 2014.01.28


As keen marketing competition for increasing corporate image has been begun, the creative level of annual report design, which is deeply involved with investment, has became a fundamental measure of corporate value. Good commercial design has to have both practical and aesthetic aspect. For make more creative annual report project. it's worth to find world design trend in practical way. The point of study focuses and sorts on physical properties of out-put works by the view point of editorial design, and tries to find the possibility of common design style. It analyzes key message, pagination plan and feature pages of 2013 ARC awarded annual report works in interior design category. The visual image and typographic style study of awarded works will help planner and designer who develop annual report project, because this research data reduces their process. Then it's possible to have more opportunities to create project and supports background material for making a presentation for clients.


Corporate PR;Annual Report;Editorial Design;Pagination;Editorial Plan;Image Sequence


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