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Internal Marketing Approach to Internal Satisfaction and Cognitive Organization Performance : The Case of Korean Water Resources Corporation

내부마케팅이 직무만족과 인지적 기업성과에 미치는 영향 : 한국수자원공사를 중심으로

  • Received : 2013.09.04
  • Accepted : 2013.11.13
  • Published : 2014.01.28

Abstract

The purpose of this study is to examine the effects of implementing internal marketing on the internal satisfaction and on the cognitive organization performance in the K-water by using the logistic regression analysis. The results of test are as follows. First, three internal marketing factors such as reward system, education and training, and internal communication have a significant influence on employee's job satisfaction of the K-water. Second, two internal marketing factors such as education and training, and internal communication have a significant influence on organization performance of the K-water. In conclusion, internal marketing enhances job satisfaction and organization performance, and satisfied employees provide good customer service, thus resulting in enhanced customer satisfaction and improved organization performance.

Keywords

K-water;Internal Marketing;Internal Satisfaction;Cognitive Organization Performance

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