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Analysis of Netflix and Hulu for Online Video Content Distributors' Business Model Comparison in N-Screen Era

N스크린 시대 온라인 비디오 콘텐츠 유통 비즈니스 모델 비교를 위한 넷플릭스(Netflix)와 훌루(Hulu) 연구

  • 정윤경 (순천향대학교 신문방송학과)
  • Received : 2014.02.11
  • Accepted : 2014.04.25
  • Published : 2014.05.28

Abstract

The number of online video content distributors are rapidly increasing in N-screen environment. The purpose of this study is to analyze the business model of these distributors, especially Netflix and Hulu. Basis on STOF model, environmental domain, service domain, organization domain and financial domain of each company are analyzed and compared. This study finds that each company's business model had distinct characters in earlier stage. Netflix offered online and offline service in low cost, while Hulu offered up-to-date TV contents without fees. However, two companies' business models are getting similar. The result of this study shows that highly competitive environment and increasing content budget affect two companies to adopt similar business model to survive.

Keywords

Online Video Distribution;Business Model;N-screen;STOF Model;Video Windowing

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