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A Study on the Affecting Factors of U-City Service Acceptance

U-City 서비스 수용에 영향을 미치는 요인에 관한 연구

  • Han, Dong Hun (Department of Information and Industrial Engineering, Yonsei University) ;
  • Kim, Kwang Soo (Department of Information and Industrial Engineering, Yonsei University) ;
  • Leem, Choon Seong (Department of Information and Industrial Engineering, Yonsei University)
  • Received : 2014.02.10
  • Accepted : 2014.02.28
  • Published : 2014.05.31

Abstract

Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.

Acknowledgement

Supported by : 국토교통부, 연세대학교

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