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China's Post '80s and '90s Generation and Selective Reception of Foreign Popular Culture: The Case of Beijing

중국 80-90후(后)와 외국 대중문화의 선택적 수용: 베이징 사례

  • Ahn, Jungah (School of Journalism and Communication, Tsinghua University)
  • Received : 2014.05.12
  • Accepted : 2014.06.05
  • Published : 2014.06.28

Abstract

Young Chinese audience can select and watch TV dramas, movies and entertainment programs from many different nations, such as Korea, America, Japan, England, Thailand, India, and so on, through multiple channels, such as online video sites - iQiyi, Youku, LeTV, PPTV, and many others - which were induced by changes in media environment. Various genres of Korean popular culture have recently become popular in China, but this phenomenon differs from the early Korean Wave. During the earlier period (from 1997 to the early 2000s) of the Korean Wave, soap operas were popular among middle-aged women, but now various other genres, such as K-pop, entertainment programs, etc., are also popular in China. The purpose of this study is to explore how young Chinese audiences use foreign pop culture, including their preferred genres, reasons for preferring these genres, and the relationship between the preferred pop culture and national image in Korean, American, and Japanese pop culture were analyzed. According to the study results, similarities and differences between preferred genres and the reasons for preferring these genres, and also a close correlation between preferred pop culture and national image were found. These findings will be fundamental for supporting the continual development of the Korean Wave in China.

Keywords

China's Post '80s and '90s Generation;Korean, American, Japanese Popular Culture;Preferred Genre;Preferred Popular Culture;National Image

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