An Exploratory Study on the Importance and Performance Analysis of Health Message Design Principles

건강증진 메시지 디자인 원리의 중요도와 실행도에 관한 탐색적 연구

  • Received : 2014.03.25
  • Accepted : 2014.05.08
  • Published : 2014.06.28


This study investigated how people perceived the importance of health message design principles including gist presentation, usefulness of content, format, and intuitive design and how well a webzine article published by Korean Ministry of Food and Drug Safety was designed in terms of the four design principles. This study also explored what individual characteristics influenced the perceptions of health message design principles. A total of 294 adults participated in the survey, and their responses were analyzed with the Importance-Performance Analysis method. Participants perceived that usefulness of content was most important in the text design; gist presentation was most important in the visual design; and format was well designed in both text and visual messages. This study showed that it is crucial to improve the quality of visual health messages particularly in terms of gist presentation and intuitive design. We also found that individuals' interest in health played a significant role in the perceptions of health messages. These results were discussed in regards to principles and strategies for the effective design of health messages.


Supported by : 식품의약품안전처


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