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The Effects of Entrepreneurial Orientation, Market Orientation, and Corporate Social Responsibility on Performance in Social Enterprise

기업가지향성, 시장지향성, 기업의 사회적 책임이 사회적 기업의 성과에 미치는 영향

  • 장성희 (경북대학교 경영학부 BK21플러스)
  • Received : 2014.03.12
  • Accepted : 2014.04.14
  • Published : 2014.06.28

Abstract

The purpose of this study is to examine the factors influencing social performance of entrepreneurial orientation, market orientation, and CSR activities. This model tests various theoretical research hypotheses relating to social enterprise, entrepreneurial orientation, market orientation, and CSR activities. Entrepreneurial orientation have been classified as innovativeness, proactiveness, and risk-taking. And CSR activities have been classified as community responsibility and environmental responsibility. The proposed model is analyzed to target social entrepreneurs. Valid 115 questionnaires have been collected within three months of 2013. Smart Partial Least Square(PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, innovativeness and proactiveness positively influence market orientation. But risk-taking does not influence market orientation. Second, market orientation positively influence community responsibility and environmental responsibility. Finally, community responsibility and environmental responsibility positively influence social performance. The results of this study will provide various implications to improve social performance and entrepreneurial orientation, market orientation, and CSR activities.

Keywords

Social Enterprise;Entrepreneurial Orientation;Market Orientation;Corporate Social Responsibility

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