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Analysis of Factors Influencing Continuous Usage Intention of Mobile Learning in Cyber University

사이버대학생의 모바일러닝 지속사용의도 영향변인 규명

  • 주영주 (이화여자대학교 교육공학과) ;
  • 함유경 (이화여자대학교 교육공학과) ;
  • 정보경 (이화여자대학교 교육공학과)
  • Received : 2014.02.28
  • Accepted : 2014.05.08
  • Published : 2014.06.28

Abstract

The purpose of this study is to investigate factors influencing continuous usage intention of mobile learning and suggest practical strategies to enhance learners' continuous usage intention of mobile learning. In this study, we hypothesized that system quality, information quality, service quality and personal innovativeness have a positive effect on effort expectancy and performance expectancy, which ultimately have a positive effect on continuous usage intention. In order to examine structural relationship among variables, we surveyed 279 students who took courses at W Cyber University in 2013 fall semester. After collecting data, we examined causal relationship among variables using Structural Equation Modeling. The results of this study are as follows: First, system quality and personal innovativeness significantly affect effort expectancy. Second, information quality, service quality and personal innovativeness significantly affect performance expectancy. Last of all, effort expectancy and performance expectancy significantly affect continuous usage intention of mobile learning.

Keywords

Mobile Learning;Continuous Usage Intention;Cyber University;UTAUT;ISSM

Acknowledgement

Supported by : 한국연구재단

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