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Gender Display in Music Videos: Gender Image and Sexuality by Genre and Gender

국내 뮤직비디오에 나타난 성역할 고정관념: 노래 장르와 성별 차이를 중심으로

  • 조수선 (대진대학교 신문방송학과)
  • Received : 2014.05.14
  • Accepted : 2014.07.02
  • Published : 2014.07.28

Abstract

The purpose of this study was to examine stereotype of gender role in music video, comparing of gender image, sexuality(body exposure & sexual expression) by genre and gender difference. A content analysis of 300 songs and 517 characters was conducted between 2004 and 2013. Results were including followings. While women engaged in classic image, man engaged in naive image. R&B and Ballad demonstrated more classic image of women. Ballad, R&B, and Rock demonstrated more naive image of men than other genre. Sexuality was more prominent in dance and hip-hop genre. Compared to male character, female character was more sexually objectified, held to exposer herself and more likely to demonstrated sexually alluring behavior.

Keywords

Music Video;Gender Display;Stereo Type;Sexuality;Content Analysis

Acknowledgement

Supported by : 대진대학교

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