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Analysis on Annual Film Distribution Portfolio of Lotte Entertainment

영화 투자배급사의 연간 포트폴리오 분석: 롯데엔터테인먼트를 중심으로

  • 박승현 (한림대학교 언론정보학부) ;
  • 주영기 (한림대학교 언론정보학부)
  • Received : 2014.06.02
  • Accepted : 2014.07.14
  • Published : 2014.07.28

Abstract

We examined the annual film distribution portfolio of a Korean film distributor, Lotte Entertainment, investigating how the company puts big-budget films and low-budget movies together. As a result, the distributor was found to invest more than 80% of its whole budget in producing medium-size movies. The more successful box office, however, was witnessed from big-budget films that the company spent more than 6 billion Korean wons. With respect to genre, comedy and drama were the most and second-most frequently produced. However, Those two genres were not the most successful genres in the box office. Korean movie-goers favored actions and thriller the most and second most. Comedy took only the third place of the Korean box office, signifying a discord between the portfolio and the Korean box office.

Keywords

Film Industry;Film Distribution;Lotte Entertainment;Annual Film Portfolio;Budget

Acknowledgement

Supported by : 한림대학교

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