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Cross-National Comparison of Public Awareness Campaigns for Suicide Prevention: Analysis of Campaign Strsategies and Contents of New Zealand, USA, Ireland, Scotland, Australia, and Korea

자살예방을 위한 인식개선 캠페인의 국가 간 비교: 뉴질랜드·미국·아일랜드·스코틀랜드·호주 및 대한민국의 캠페인 전략 및 내용 분석

  • 송인한 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 권세원 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 김정수 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 유정원 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 박장호 ;
  • 김리자 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 김우식 (자살과 학생정신건강연구소) ;
  • 김현지 (일산백병원) ;
  • 김현진 (대전복지재단) ;
  • 김지은 (연세대학교 사회복지대학원 정신보건.보건복지연구실) ;
  • 안상민 (연세대학교 사회복지대학원 정신보건.보건복지연구실)
  • Received : 2014.06.02
  • Accepted : 2014.06.25
  • Published : 2014.07.28

Abstract

Public awareness campaign is the core factor of the national suicide prevention strategies. Korea's current campaign needs to be more systematically developed. This study analyzed the national-level campaigns for suicide prevention of New Zealand, USA, Ireland, Scotland, and Australia whose campaigns were known to be successful, and compared them with those of Korea. With the analysis framework based on the 'Guideline for Effective Health Communication Campaigns' by the U.S. Department of Health and Human Services, we examined the campaigns from the dimensions of (1) clarity of goals, (2) appropriacy of targeting strategies, (3) suitability of messaging strategies, and (4) efficiency of performance. The results show that effective campaigns for suicide prevention have the following common factors: (1) campaign appellations which include clear goals, (2) targeting at risk groups considering social contexts, (3) slogans which contains specific action guidelines, and (4) close relationships between public and private sectors. On this basis, future directions for more effective suicide prevention media campaigns in Korea are discussed.

Keywords

Suicide Prevention;Public Awareness;Campaign;Cross-National Comparison

Acknowledgement

Grant : 국내외 자살예방 캠페인 비교 분석

Supported by : 보건복지부

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