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The Purpose of Hospital Information Usage by Medical Consumers and the Practicability of the Acquired Information

의료소비자들의 병원정보 이용목적과 획득한 정보의 실용성

  • Received : 2014.04.15
  • Accepted : 2014.06.30
  • Published : 2014.07.28

Abstract

This study is aimed to ascertain the hospital information inquired by medical consumers and to propose the consumer-oriented marketing direction of the medical institutions. In the pursuit of this purpose, we examined about the purpose of the hospital information usage by medical consumers, the contents of the inquired information, the method of the information acquisition and the practicability of the acquired information. As the result of this study, more than 90% out of the purposes of hospital information usage is for the practical use of the medical institution, especially, 58.7% is for the effective selection of the medical institutions when consumer's family or relatives are sick. Regardless of the purpose of hospital information usage, for the contents of the inquired information, more than 50% responded with the medical institution facility, the specific contents about the professional field and the special field. The most favorite method to acquire the information according to the purpose of hospital information usage is through 'Acquaintance' which are the highest rate, more than 50% and the level of 24~28% are through 'Internet'. And the practicability of the acquired information was fairly low like the result as 4.8% for the selection of the medical institutions when consumer's family or relatives are sick and 0.5% for the health counseling or the medical check-up.

Keywords

Hospital Information;Medical Consumers;Practicability of Information

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