The Effects of Strategic Orientations on Company Performance and the Moderating Role of Entrepreneurship in Small-Medium Sized and Ventures Manufacturing Firms

중소벤처기업의 전략지향성이 기업가정신에 따라 기업성과에 미치는 영향

  • Received : 2014.04.23
  • Accepted : 2014.05.28
  • Published : 2014.07.28


This paper aims to examine structural relationship between the influence factors of company performance, hypothesizing that strategic orientations and entrepreneurship plays a crucial role in achieving organizational performance in small-medium sized and ventures manufacturing firms. For this research, data were collected from 205 firms. By using Structure Equation Modeling(SEM) method, it was found that competitor orientation, technology orientation directly affect company performance but, customer orientation were not affected company performance. Furthermore, it was also found that the relationship between strategy orientation and company performance is differentiated by entrepreneurship. Especially, this finding confirms that the entrepreneurship moderately affects the relationship between competitor orientation, technology orientation and company performance on the small-medium sized and ventures manufacturing firms.


Strategic Orientation;Customer Orientation;Competitor Orientation;Technology orientation;Entrepreneurship;Company Performance


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