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Factors Influencing the Customer Value and the Performance of National R&D Information Services of the R&D Managers

연구관리자의 국가R&D정보서비스 고객가치 및 업무성과 영향요인

  • Received : 2014.04.16
  • Accepted : 2014.06.09
  • Published : 2014.07.28

Abstract

The importance of knowledge and information is ever increasing. The ingredients of the customer value of the information offered for free by the public information organizations are different from those of the ordinary products or services. This study aims to identify the factors which affect the information customer value and the job performance of the R&D managers who use national R&D information service(NTIS). The results show the quality of information service and the perception of services organizations have significant positive effect on customer value. In addition, the customer value have significant influence on the job performance. Meanwhile, the perception of information organizations have not effect on the job performance. Regarding the moderating effect of the information using environment, the results are as follows: the information using environment moderates the relationship between the information service quality and between the customer value and the perception of information organizations, and the relationship between the customer value and the job performance, but does not moderate the relationship between the perception of information services organizations and the job performance. According to the research results, we proposed several implications to foster the customer value management in the field of public information as well as future research directions.

Keywords

R&D Information Service;Customer Value of the Information;Job Performance;Environment of Using the Information;Information Marketing;Awareness of Information Institutions

Acknowledgement

Supported by : KISTI

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